As with all careers, there is more than one route into the occupation of fashion writer. Journalism for fashion is a vast and varied sector, encompassing everything that is written on the subject; from online blogs to the latest style report in Harpers Bazaar.

Fashion influences numerous aspects of people’s lives, so firstly you have to consider what aspect of fashion stirs your passion and where is best to apply your skills.  

WHERE TO START
There are numerous journalism courses offered by universities and educational institutions around the country. People often study with the National Council for the Training of Journalists (NCTJ) which gives a solid basis for the myriad of tasks associated with online, print and multimedia journalism.

However, many also ‘fall into’ into fashion journalism; take, for example, Jeremy Langmead, current editor of Esquire Magazine. Langmead was about to graduate from Central Saint Martins college with no strong idea of his chosen career. However, he chanced upon the opportunity to recommend himself for a junior sub-editor position after answering an employer’s phone call to the college secretary. Following this opportunistic route into the industry, he worked at publications such as Tatler, the Evening Standard, Wallpaper and, of course, Esquire.

 EXPERIENCE
Similarly to most fashion-related careers, there is a high level of competition to reach the hallowed position of fashion writer. Work experience and writing for free/minimum payment is crucial to build up your portfolio and CV. This also provides essential practice to develop your style, knowledge and personal views, whilst also discovering your strengths.

Remember, any writing that you have published in print or online counts as experience; even if an assignment isn’t related to fashion, it may still be worth pursuing. An alternative way to build up experience is to create a blog. Some have now become globally famous, such as celebrity blogger Perez Hilton, and with freedom in style and content, you are able to be creative.

NETWORKING
Networking is a vital aspect of the industry, especially as many writers work on a freelance basis (a method of working that requires organisation and reliability to adhere to deadlines whilst enhancing your reputation.) Knowing not only fellow writers but also photographers, stylists, makeup artists, designers and PR professionals will help you to further advance your career. Being present at as many fashion related events will provide appropriate opportunities to meet the right people.

THE KNOWLEDGE
As well as being a creative individual with respect to generating original article ideas, you may be required at times to act in a different capacity, such as stylist. This therefore requires a well-rounded knowledge of all aspects of fashion, as well as an appreciation of how each role interacts to create finished editorial.

WHAT NEXT...
Be proactive and send examples of your work to the publications for which you are interested in writing (whilst being careful to adhere to submission guidelines.) A database of finished or potential articles (often referred to as ‘pitches’) can be a useful source when you need inspiration on a tight time scale. By keeping motivated and coming up with original ideas, you will eventually achieve success.